With every purchase, 10% of the proceeds will go towards a charity supporting those in need, in the Middle East. As members of the Middle Eastern diaspora, we're fortunate enough to be living in countries that have not only the basic necessities but also many modern luxuries. Therefore, it is important for us to remember how blessed we are, with all the opportunities that come from the position we are in, and so why not use this favourable position to help those in need.